---
title: "WEBINAR: Sustainable ethylene production by applying the novel YieldUp* coating technology | Veolia"
description: Discover innovative YieldUp coating technology for sustainable ethylene production. Join our webinar to enhance efficiency, extend run lengths, and reduce costs in your operations.
---

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# WEBINAR: Sustainable ethylene production by applying the novel YieldUp\* coating technology

Discover how to maximise performance, productivity and run-lengths of ethylene cracker

📅 31 March 2026 (Tuesday)   -  ⏰ 10:00 AM Irish Time -  ⌚ Duration: 1 hour

[![REGISTER NOW](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/25605683/interactive-353340767477.png)](https://info.veoliawatertechnologies.ie/hs/cta/wi/redirect?encryptedPayload=AVxigLKbI1GGL2VdjtIvPvSmeMX3Ypy9KZYqneLz2vYWxPf3KQX7CmIL7cNN%2FaCD9f4GM9Xab4MrjlORdeQNK2FfBxdTZo3ZXjYfPXmhp6upkNnPwMzKabOhNvPVoehD8nyH56IQGPVQEjhpwW56tPUXF0iC6p3onHMWhXUNz5BELvqmLHfHFGvkFh68MG9fzCwySZRoCW%2Bq5yRgFluF08PA0PWEkdpv08qUB4r1biNLjhIuTXw1G5whj7k7CXKZeDzUGlSB2MTNuHDH62SpGXB3tu2hq322fQ3Trs%2FnfsUuSmiILr1Lmh%2BZP7vrzEh1Ts6Xp3HAAhud8WqARpRhsS%2FtnY3r7rw08i1ywxjzG9kZBA%3D%3D&webInteractiveContentId=353340767477&portalId=25605683&hsLang=en-ie)

 

**Are you facing these critical ethylene production challenges?**

Ethylene producers worldwide face constant pressure to maximise efficiency and minimise downtime. Rising operational and environmental challenges are placing increasing strain on profitability and competitiveness.  
**Limited run lengths of steam cracking furnaces** force frequent shutdowns, reducing annual capacity. **Gas cracking limitations** caused by severe coking continue to hinder performance, as traditional coatings can no longer provide adequate protection. Additionally, tightening **CO₂ reduction targets**, the need for **fuel consumption optimisation**, and greater focus on **operating cost control** are driving the shift toward more sustainable, energy-efficient production methods.  
With escalating costs and regulatory demands, conventional approaches are no longer sufficient.

What if you could overcome all these challenges with a single, proven technology?

Join our exclusive WEBINAR to discover how YieldUp\* micro-thin catalytic coating technology is transforming ethylene production across Europe and beyond.

![IE\_EN\_CPI YieldUp webinar - HOME PAGE HEADER](https://info.veoliawatertechnologies.ie/hubfs/IE_EN_CPI%20YieldUp%20webinar%20-%20HOME%20PAGE%20HEADER.png "IE_EN_CPI YieldUp webinar - HOME PAGE HEADER")

 

In this webinar, our presenters will demonstrate how this proven, next-generation solution can help you:

- Extend furnace run lengths 2-3 times between decoking cycles
- Increase ethylene yield and production capacity
- Achieve energy savings up to 1,000 MW per event through fewer decoking
- Reduce operational & maintenance costs significantly

**Key learning objectives:**

- Understand operational challenges and risks in ethylene furnace operation
- Learn how cutting-edge catalytic coating technology reduces tube fouling and extends furnace run lengths
- Explore a proven strategy to increase ethylene yield while reducing costs
- Review real-world success stories including Versalis case study with measurable results
- Gain insights into economic and environmental benefits
- Learn about compatibility with existing operations and decoking procedures.

**PROGRAM OVERVIEW**

**10:00 - 10:10: Welcome and Introduction**  
*Roel Augustyns - Market Leader Energy & Chemicals*

10:10-10:20 - Introduction to furnace coke formation  
*José Rebelo - Lead Applications Engineer*

- Furnaces: core to HVC yield, energy efficiency and CO₂ footprint
- Coke formation
- Key operating variables

10:20 - 10:35: YieldUp technology   
*Joop Dees - Petrochemical Technology Leader*

- YieldUp technology development roadmap
- High-temperature catalytic coating application

10:35 - 10:45: Case study - demonstrated performance 

- Achieving doubled run-length time between de-cokes
- Fuel, CO2 and operational costs savings

10:45 - 10:50: Market delivery and strategic partnership  
*Philippe Guerinel - SVP CSM Commercial - Chemical Solutions and Monitoring*

- Go to market framework
- Strategic partnership

10:50- 11:00: Q&A

 

⚡ Limited seats available  
🎓 Certificate of attendance provided

**Who should attend?**

- Plant Managers and Operations Directors
- Process Engineers
- Maintenance Managers
- Technical Directors in petrochemical facilities.

See how **YieldUp** can transform your ethylene production — redefining furnace performance and efficiency.

*[![REGISTER NOW](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/25605683/interactive-353340767477.png)](https://info.veoliawatertechnologies.ie/hs/cta/wi/redirect?encryptedPayload=AVxigLKbI1GGL2VdjtIvPvSmeMX3Ypy9KZYqneLz2vYWxPf3KQX7CmIL7cNN%2FaCD9f4GM9Xab4MrjlORdeQNK2FfBxdTZo3ZXjYfPXmhp6upkNnPwMzKabOhNvPVoehD8nyH56IQGPVQEjhpwW56tPUXF0iC6p3onHMWhXUNz5BELvqmLHfHFGvkFh68MG9fzCwySZRoCW%2Bq5yRgFluF08PA0PWEkdpv08qUB4r1biNLjhIuTXw1G5whj7k7CXKZeDzUGlSB2MTNuHDH62SpGXB3tu2hq322fQ3Trs%2FnfsUuSmiILr1Lmh%2BZP7vrzEh1Ts6Xp3HAAhud8WqARpRhsS%2FtnY3r7rw08i1ywxjzG9kZBA%3D%3D&webInteractiveContentId=353340767477&portalId=25605683&hsLang=en-ie)*

*\*Trademark of Veolia; may be registered in one or more countries.*

### Would you like to know how our experts can help improve the efficiency of your ethylene production process?

[CONTACT US NOW](https://www.veoliawatertechnologies.ie/contact-us-yieldup-webinar)

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